Sellet Media
Oct 6, 2026
We’re excited to share that our CEO and founder, Lindsay Telles, has been featured again by BacklinkBuilding.io—this time in its article, “Scale Email Outreach for Backlinks Without Losing Personalization.”
Lindsay’s contribution focuses on a practical workflow change that has noticeably improved positive replies: separating research from sending. Instead of constantly switching between researching a prospect and writing the email, she batches the research first and then moves into outreach. That keeps the process efficient without making the messages feel rushed or generic.
She also explains how she tiers outreach based on the value of the opportunity. Higher-priority prospects receive deeper research, while others go through a quick checklist that still produces one genuine detail worth referencing—whether that comes from LinkedIn, a mutual connection, a recent post, or company activity.
It’s a good example of something we believe strongly at Sellet Media: scaling a process should not mean stripping away the human element that makes it effective.
We’re grateful to BacklinkBuilding.io for featuring Lindsay again and sharing another look at the systems behind thoughtful, relationship-driven outreach.
Source: Scale Email Outreach for Backlinks Without Losing Personalization