Sellet Media
Sep 6, 2026
We’re excited to share another feature from BacklinkBuilding.io, this time highlighting our CEO and founder, Lindsay Telles, in its article, “Personalize Link Building Email Outreach at Scale Without Burning Time.”
Lindsay advises that with large-scale outreach, personalization effort should match the value of the opportunity.
For high-priority prospects, she invests more time in research. For broader outreach, she uses a repeatable checklist: review LinkedIn, look for mutual connections, and identify one specific detail worth referencing. One tactic that has consistently improved replies is mentioning a mutual connection, but only after getting that person’s permission first.
She also separates research from writing instead of constantly switching between the two. That keeps the process efficient while helping each message still sound thoughtful and personal.
It’s an approach that reflects how we think about outreach at Sellet Media: scale matters, but not at the expense of relevance, judgment, or genuine relationship-building.
We’re grateful to BacklinkBuilding.io for including Lindsay’s perspective and highlighting a practical way to make large-scale outreach feel more human.
Source: Personalize Link Building Email Outreach at Scale Without Burning Time