Sellet Media
Aug 18, 2026
We’re excited to share that our CEO, Lindsay Telles, was featured by BacklinkBuilding.io in its latest expert roundup, “Outreach for Backlinks: Personalize at Scale Without Slowing Down.”
The article brings together outreach professionals to share practical ways to make large-scale backlink campaigns feel more personal without turning every email into a custom project.
Lindsay’s contribution focuses on a simple tactic that keeps outreach both efficient and genuine: mentioning a mutual LinkedIn connection, with that person’s permission.
At Sellet Media, we believe personalization works best when it reflects a real relationship or relevant detail, not when it is added just for appearance. Lindsay explains that she tiers outreach based on the value of the prospect, conducts deeper research for high-priority contacts, and uses a short checklist for everyone else. That process typically includes a quick LinkedIn review, checking for mutual connections, and identifying one specific detail worth referencing.
She also recommends batching research separately from sending so the process remains manageable and the personalization still feels thoughtful rather than rushed.
We’re grateful to BacklinkBuilding.io for including Lindsay’s perspective and highlighting the relationship-first approach that shapes how we communicate at Sellet Media.
Source: Outreach for Backlinks: Personalize at Scale Without Slowing Down