Sellet Media
Sep 15, 2026
We’re excited to share that our CEO and founder, Lindsay Telles, was featured by Marketer Magazine in its article, “Make AI Work for Content Marketing Without Losing Your Voice.”
The feature brings together 25 marketing professionals to share how they use AI without giving up the human judgment that makes content credible and distinctive. Lindsay’s contribution focuses on a principle we use throughout Sellet Media: AI can support execution, but strategy and final approval should stay with people.
Lindsay shared how we saw this firsthand in web and design work. Non-specialists could use AI to produce acceptable results, but the strongest work came when an experienced designer used those same tools within a workflow guided by professional judgment. That lesson now shapes our approach to content as well.
AI can help draft copy, generate options, and accelerate production, but a subject matter owner still needs to set the direction and complete the final brand-voice review. That balance helps us move faster without sacrificing the standards that make the finished work feel like Sellet Media.
We’re grateful to Marketer Magazine for including Lindsay’s perspective and highlighting a practical, human-led approach to AI-assisted marketing.
Source: Make AI Work for Content Marketing Without Losing Your Voice