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New York Weekly Features Lindsay Telles on Knowing When Not to Scale

Lindsay Telles, founder and CEO of Sellet Media, featured by New York Weekly in an article about responsible growth, publisher trust, and strategic decision-making in performance marketing.

Sellet Media

Aug 27, 2026

We’re proud to share that our founder and CEO, Lindsay Telles, was recently featured by New York Weekly in an article about one of the ideas that has shaped Sellet Media from the beginning: growth only works when the fundamentals are in place first.

The feature highlights Lindsay’s perspective that more traffic, more budget, and more activity do not automatically create better outcomes. At Sellet Media, we believe a campaign earns the right to scale when the audience, offer, publisher relationship, and follow-through are all working together. If those pieces are misaligned, more volume can simply magnify the problem.


The article also reflects what matters most to us as a company: publisher trust, responsible decision-making, and using data to support sound judgment rather than replace it. Lindsay explains that publishers are not interchangeable traffic sources—they bring real audience relationships, context, and credibility that deserve respect.


We’re grateful to New York Weekly for the feature and for the opportunity to share more of Lindsay’s approach to building Sellet Media with discipline, transparency, and long-term thinking.


Source: Sellet Media Founder Lindsay Telles on Why Knowing When Not to Scale Matters in Performance Marketing

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