Sellet Media
Sep 28, 2026
We’re excited to share that our CEO and founder, Lindsay Telles, was featured by Small Business Leader in its article, “Make Smart Cash Flow Calls Under Pressure in Small Businesses.”
The feature brings together business leaders to explain how they prioritize payments when cash flow gets tight. Lindsay’s contribution focuses on something that is especially important in performance marketing: protecting the commitments that keep delivery and partner trust intact.
As Lindsay explains, booked revenue and available cash are not always the same thing. Timing gaps can exist even while a business is growing, so payment decisions need to account for predictability, not just what has been invoiced. Her approach is to prioritize partner payouts tied to work already completed, then cover the fixed costs that keep the business operating, while delaying only expenses that can be renegotiated without breaking commitments.
That philosophy reflects how we operate at Sellet Media. Growth matters, but not at the expense of the publishers, partners, and relationships that make that growth possible.
We’re grateful to Small Business Leader for including Lindsay’s perspective and highlighting the importance of disciplined cash-flow management in building a durable business.
Source: Make Smart Cash Flow Calls Under Pressure in Small Businesses