Sellet Media
Jul 24, 2026
We’re proud to share that our founder and CEO, Lindsay Telles, was recently featured in TechBullion for an in-depth conversation about the role of artificial intelligence in performance marketing.
Lindsay explains why AI can make campaign execution faster and more efficient without replacing the judgment, communication, and trust behind successful publisher relationships. Technology can analyze data, identify patterns, and support testing, but it cannot fully understand the connection a publisher has built with its audience.
That distinction matters. At Sellet Media, we do not view publishers as interchangeable sources of traffic. Each publisher brings a distinct audience, voice, history, and level of credibility. Understanding those differences helps us determine whether an offer truly belongs in a particular environment.
Lindsay also discusses why more traffic does not automatically lead to stronger business results. Campaigns should scale only when the audience, offer, publisher, landing experience, and follow-up process are working together.
The future of performance marketing is not a choice between technology and relationships. It belongs to companies that use better tools to make better human decisions.
We’re grateful to TechBullion for highlighting Lindsay’s perspective and the relationship-first principles behind Sellet Media.