And 20 Other Questions Advertisers Ask Us By Lindsay Telles, Founder and CEO I get asked by publishers all the time what works and why. A breakdown like this helps everyone know where they stand. Know your advertisers. Know your publishers. Know where you can get cheaper traffic that won't deliver the same quality, and know where you can get high-end traffic that may require a higher lead cost or CPA. It's all about knowing the relationships, how to work them, and how to make them scale...

Direct response email marketing is built around one primary objective: getting the recipient to take a measurable action.

An affiliate network is an open marketplace. Advertisers post offers, and any affiliate who joins the network can pick them up and run traffic. Direct publisher relationships work differently....